Fitness Health Clubs

Regular workout and fitness exercises are essential for everyone nowadays. In order to stay healthy a person has to adopt right workout techniques suiting the fitness requirements of their body. Although there are several health clubs and gymnasiums in every neighborhood, but due to various reasons everybody could not attend them regularly. Even if someone plans to join a gym of health club to keep him or her in shape, they have to leave it due to timing and schedule constraints.

There are some alternative ways to workout. Nowadays, the increasing demand of health and fitness techniques led to the introduction of several television channels broadcasting home workout techniques. However, such programs also have a fixed time schedule, so to take their benefit one has to maintain proper routine. Another way is using fitness videos for home workout.

Yes, fitness videos are a great way of staying fit. One can do home workout using fitness videos with so much ease. It will provide them flexibility of schedule as well as expertize of professional health instructors. As most of the fitness videos are prepared by fitness and home workout experts or in their strict supervision.

The primary motive behind making of fitness video DVDs is to provide the best techniques of home workout for everybody who is interested in keeping his body fit. There are several fitness videos available over the interest focusing varying need of fitness freaks. No matter someone is looking to get six pack abs or to know the Kettlebell training secrets for fat loss, fitness videos can provide everything to a person trying to maintain healthy lifestyle and a fit body.

Buying a series of home fitness videos may help the whole family in staying fit. As all family members can either enjoy home workout together or individually at their preferred time. It will save a lot of money spent by family members in joining health clubs.

Fitness videos are of great help to women who could not manage time to go to the neighborhood gym or health club. Using fitness videos such women can serve their fitness needs through self-guided home workout sessions. It is a great way for women as well as man looking for effective fat burning, muscle building or instant weight loss exercises. If combined to right eating habits required for muscle building or weight loss, home fitness videos can certainly help health conscious people in attaining their fitness goals.

Labels: fitness business, fitness club, golf fitness, health club, health club marketing

There is a great controversy in the golfing community with one side stating that aquiring golf fitness from weight training is beneficial to playing good golf while the other side thinks that it is counter productive to golf swings. If there is such great divide in opinion on this matter, then why is it that the majority of the professional golfers in the Professional Golfers' Association (PGA) Tour are including weight training into their golf fitness exercises training programs to improve their golf games for competitions?

As I see it, this confusion probably centers around which training modalities and exercises should golfers include in their golf fitness training and whether the physical workouts are similar to those usually found in health clubs and fitness gyms. That is why many are clueless as to whether they should include weight training such as using dumbbells and barbells into their golf fitness exercise program.

You see, the main objective of a golf fitness program is to improve your game by the physical development of the muscles in your body. In order for you to achieve this objective, the workouts and exercises must be designed to develop the body for the maximum effectiveness of the golf swing.

A good golf swing is a total body athletic movement as the entire body is used to swing the golf club, not just the movements of the arms. This is called the integrated total body athletic action. This is the reason why a good golf fitness program must incorporate exercises for the entire human body.

For example, the golf swing incorporates a rotational movement of the core which include your abs, lower back, hips, and the obliques muscles. Therefore to have a good golf swing, then it is very obvious that these muscles must be worked at and strengthened in an integrated golf specific exercise such as the Physio Ball Russian Twist where all the above mentioned muscles are being worked out in an arc pattern.

This form of exercise is very much different from the usual core exercises such as the sit ups and crunches. The idea here is to integrate the muscles of the body in its totality movements instead of just isolating each muscle such as in a dumbbell curl.

Next, the exercises and workouts for golf fitness training should also include anatomical positions, movement patterns and also increasing strength for good and powerful golf swings. What this means is that you should train with exercises that move your body through the ranges of motion of the golf swing to increase mobilty, flexibility, power and strength.

Since the golf swing is executed in a standing upright position, then naturally the physio-ball squat exercise will be far superior than say, the tricep extension. This is because the physio-ball squat places your body in a position similar to a position in which the golf swing is being executed whereas the tricep extension exercise only isolates your triceps. So the tricep extension exercise does not train the body in an integrated movement and also not in a position somewhat similar to the golf swing as it is done in a stationary position.

So if you want to incorporate weight training into your golf fitness training program, then you must keep to the instructions of integration and cross-specific training to improve your health and your golf game.

Therefore golf fitness training is definitely beneficial to improving your golf games when you train with the correct exercises for maximum effectiveness for your golf swings.

Labels: fitness business, fitness club, golf fitness, health club, health club marketing

Determining where you will go to exercise is a necessary step on your way to reach your training goals. There are a lot of elements to take into consideration when making this decision. Once you have made a decision on where you will go to exercise, you can move on to deciding how you plan to work out.
As you probably know, exercising at home has many benefits over going to a gym. The cost saving factor over the long run is probably the most appealing. Another thing to consider, albeit a much smaller one is the gas you will save, by not having to travel to the gym. This will also reduce your carbon footprint, every little bit helps.
Gym subscription fees can be extremely expensive, and most gyms include facilities that youll never use, such as Tennis Courts, and baby care services. If you do need them, then great, but if you dont, you are paying for something that you arent using. Training at home also saves you from having to worry about buying the latest fitness fads, as there isn't anyone but you.
Keep in mind that training at home does need a bit of financial commitment. Gym equipment is by no means
inexpensive, and buying enough equipment can cost a lot of money. You should only expect to see return on your investment after some time.
Alongside with the financial return, exercising at your residence may also help those who don't like to work out in public. If you are conscious about how you look in gym clothes, it is very comforting to know that the only person who has to be with you when you exercise at home is you. Also, when you exercise at home, you don't need to fret about time at all.
Those of you who are encouraged by being with other people you know or come to know while working out away from home, a gym may be a better idea than working out at home. Youll also have access to a much wider variety of equipment at the gym, than youll have at home.
If you need other services than just weights and equipment, the gym may have just what you require. If you plan to participate in a triathlon, you'll find the pool at the gym to be just what you need to prepare yourself. Jogging is also a great cardio exercise for your body.
Gyms will also offer you programs that you may find very motivating. If you attend class on a regular basis, you may be committed enough to continue so you don't have to defend yourself when asked where you've been or what you have been doing. You can also meet new people in class, or just help others along if you choose.
All in all, making the choice of exercising at home or at the gym is a decision you should make based on your goals and personal preference. The most crucial decision you'll need to make is to determine what type of environment you want to be in and how you want to accomplish the fitness goals in your life.
Once you have given it some thought and weighed out the pros and cons, you'll have no problem making the choice. Always keep in mind that you can always change your mind.

About the Author:
Michael Bekker is the owner and author of the Muscle Blog SA, he has dedicated himself to help other people reach their fitness goals, and finally build the body that they want.

Labels: fitness business, fitness club, health club, health club marketing

Article Source: http://EzineArticles.com/?expert=David_Patullo

Labels: fitness business, fitness club

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In the highly competitive world of health clubs, gyms, and spas today, it's imperative to make marketing an integral part of your overall business agenda in order to achieve long lasting success as everyone is striving to be the best and attract the most members.

You'll be able to jumpstart your own health club marketing efforts and increase membership sales with the following simple, but essential strategies.

Brainstorming

Never become complacent when it comes to marketing your health club, even if business is going swimmingly as it's essential to stay at the top of the market when it comes to matters of the competition and what they're doing to also remain up to date. Set aside some time each month specifically for brainstorming, asking staff members to participate and offer incentives for the best ideas.

The All Important Business Plan

No business venture, regardless of its nature, should ever be without a concrete business plan set in place. Even if you've been in business for many years and managed to get it off the ground and running without one, it's never too late to write yours and start implementing what you've discovered you should have been doing all along.

Without a plan when it comes to health club marketing, it's almost impossible to attract new clients and also keep existing ones happy.

Partnering Up

Unless you're close enough to be rivals and are fighting for the same clients, consider partnering up with other health clubs or fitness spas, some of which may not offer the same services or equipment. Find a partner in your area that you can trust with the same business goals as you and share marketing strategies, offer package deals to members with discounts on dual memberships, and trade and share leads and referrals.

Putting It In Writing

Despite the proliferation of electronic communication, the written word remains an ever powerful medium that should not be overlooked when it comes to health club marketing. Brand your health club's name and make it a part of the local people's vernacular by advertising in newspapers, free local publications, magazines, and of course, by having a web site.

On your health club's web site, include links and articles with helpful and factual information related to fitness as well as your staff's qualifications, information about your equipment and services, as well as location and contact details, and the hours of operation. Send out newsletters to existing clients on a periodic basis via regular mail, and offer the chance to receive e-newsletters to prospective members visiting the web site, which should also have a separate place to list special announcements about any upcoming discounts and promotions.

Also, although it's certainly true that some establishments are reluctant to advertise unless there's no initial cost involved either by choice or necessity, it's undeniably a fact that in some cases, you simply have to spend money to make money, whether it's through marketing or outsourcing to give yourself more time to devote to expanding the business.

Health club marketing doesn't have to cost an arm and a leg, provided your efforts are ongoing so that new clients will always be turning into paid members, offsetting the marketing costs.

By taking a calculated risk and monitoring your health club marketing efforts in terms of cost per sale, you'll soon be able to see at a glance what works, and what doesn't instead of wasting advertising or marketing dollars that would be better spent elsewhere.

By : Chris McCombs
http://www.articlesbase.com/marketing-articles/health-club-marketing-and-what-you-must-know-612727.html

Labels: fitness business, fitness club, health club, health club marketing